Breaking Down Bulls Merchandise

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Breaking down the merchandise in the fandemonium store on Bulls.com

T-Shirts

Ben Gordon - 5

Derrick Rose - 4

Athletic Apparel

Ben Gordon - 3

Hats

Ben Gordon - 2

Collectibles and Novelties

Ben Gordon - 2

Derrick Rose - 3

Jewelry

Derrick Rose - 3

That ends with a final count of.

Ben Gordon - 12
Derrick Rose - 10

No, this isn't a comparison between Ben Gordon and Derrick Rose. This is a breakdown of the entire team, and only two guys on the team have any merchandise made for them. (There is also some Ben Wallace stuff).

What's the point? Ben Gordon is clearly the second best merchandise seller on the Bulls. They don't make hats with your name on them or giant wall stickers if the product isn't going to sell.

There is no Kirk Hinrich or Luol Deng specific merchandise. Derrick Rose, obviously has his fair share, but Gordon is the only other player to have any merchandise with his name or likeness on it.

This might be playing a role in the decision making of management, as they see that Gordon is the second biggest draw on this Bulls team, after Rose.

 

[houheffna]

That won't matter. The most marketable Bulls merchandise is the brand itself. The name right now is more popular than any player on the team. If the Wizards can tell Jordan to take a walk when his merchandising broke franchise records....well you know the rest.