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I thought this link would be worth sharing. I am involved with a local not for profit that has a deep concern (and apparently rightfully so) about the over commercialization of breast cancer awareness and the pink marketing campaign. If nothing more it can serve as a conscious reminder as to what to be aware of when donating or buying something pink. It is sad that I am even sharing this but we all know that there are those who serve only to serve themselves.
The real pink slip: Giving fakes the boot
This month we have been greeted by the perennial pink ribbons adorning all manner of products and services, enticing consumers to support breast cancer awareness month. This form of marketing has become so ubiquitous that many so-called charities and ostensibly philanthropic businesses are cashing in on the bandwagon, but doing very little if anything to support research cures for the disease. If you are listening to the voices from the breast cancer patient community you are hearing the loud roar of “no more”! I highly encourage that you read from these blogs out in front of this topic, including:
The breast cancer community has had enough of this phony baloney and is reclaiming the monthly observance for something more concrete and beneficial. This month a chorus has grown stronger to encourage people to personally support actual research in funds and action, no more wishy-washy promises. No more pretty pink ribbons. Just real action.
One of the problems with the pink movement has been a disconnect between the research that’s needed and the groups gaining funding. For example, an organization like Susan J. Komen with the lion’s share of funding has given a pittance of its funds toward research. Consequently, it fails miserably in the credibility department (as it does for some of its questionable marketing alliances). What’s worse is that for patients facing metastatic cancer, the treatments available to them are nearly identical to those offered back in the late ’80s. That means we must support research that makes dramatic strides possible. The solution is to opt for organizations that apply all or nearly all of their monies toward breast cancer research, especially where it has been lacking, as with metastatic cancer research. Interested in learning who is applying money where it is needed? Try the Lucy Fund for Metastatic Breast Cancer Research, where 100% of the funds go toward such research. The same is true for Stand Up 2 Cancer, where all public funding has underwritten research grants.
Rest of the article http://occupyhealthcare.net/2012/10/the-real-pink-slip-giving-fakes-the-boot/
The real pink slip: Giving fakes the boot
This month we have been greeted by the perennial pink ribbons adorning all manner of products and services, enticing consumers to support breast cancer awareness month. This form of marketing has become so ubiquitous that many so-called charities and ostensibly philanthropic businesses are cashing in on the bandwagon, but doing very little if anything to support research cures for the disease. If you are listening to the voices from the breast cancer patient community you are hearing the loud roar of “no more”! I highly encourage that you read from these blogs out in front of this topic, including:
- Brenda Coffee’s blog Do You Have Pink Rabies which says it all
- Anne Marie Ciccarella’s site, where her essay THIS …It’s This Type of Stuff That is the Problem will blow your mind
- Linda Stacy’s Rethinking Pink – Why I Am Not Going Pink for Breast Cancer Awareness Month is on point
- Alicia Stales offers an older post on this same theme in her Thinking Pink and Seeing Red
- And here on OH, Laura Wells’ Beyond Pink article.
The breast cancer community has had enough of this phony baloney and is reclaiming the monthly observance for something more concrete and beneficial. This month a chorus has grown stronger to encourage people to personally support actual research in funds and action, no more wishy-washy promises. No more pretty pink ribbons. Just real action.
One of the problems with the pink movement has been a disconnect between the research that’s needed and the groups gaining funding. For example, an organization like Susan J. Komen with the lion’s share of funding has given a pittance of its funds toward research. Consequently, it fails miserably in the credibility department (as it does for some of its questionable marketing alliances). What’s worse is that for patients facing metastatic cancer, the treatments available to them are nearly identical to those offered back in the late ’80s. That means we must support research that makes dramatic strides possible. The solution is to opt for organizations that apply all or nearly all of their monies toward breast cancer research, especially where it has been lacking, as with metastatic cancer research. Interested in learning who is applying money where it is needed? Try the Lucy Fund for Metastatic Breast Cancer Research, where 100% of the funds go toward such research. The same is true for Stand Up 2 Cancer, where all public funding has underwritten research grants.
Rest of the article http://occupyhealthcare.net/2012/10/the-real-pink-slip-giving-fakes-the-boot/
