Sox are slowly starting to be ran like a professional franchise.
The franchise has come a long way from 40-50 years ago when they almost moved to Seattle/Milwaukee, Veeck having to sell off players just to meet payroll, JR sabotaging 1994, etc. Slowly getting there, I think after 2005 was the start of the team wanted to be taken seriously.
Its all gut feeling, but I think despite what the media, and pessimists say (and I see why they're like that way), I think the franchise is going to hit another golden run soon.