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My favorite teams
If I were in charge of the franchise (and it’s only a matter of time), I would have marketed nothing this season. Correct: nothing. Out of respect for the fans, the only thing the Cubs should be selling is silence. No 100th anniversary of Wrigley. No bobbleheads. No magnetic schedules. No celebrity seventh-inning-stretch singers. Nothing.
I would have gone with funereal black banners in place of red, white and blue bunting.
The message? We stink, and we won’t sell you something in the hope you’ll avert your eyes from the carnage on the field. We’re not going to pretend this isn’t happening.
http://www.suntimes.com/sports/2747...ing-what-youre-selling-cubs.html#.U3kBXSiiXcj