NFL Teams Paid to Thank Troops at Games

Mitchapalooza

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Those salutes to American servicemen and women we all watch on the Jumbotron during halftime of NFL games? Turns out they are paid promotions costing taxpayers millions of dollars.

It's a familiar scene to most Americans. The poignant moment when a soldier is honored for his or her service before a cheering crowd during halftime of an NFL game.

It turns out, however, that at least some of these patriotic displays are not what they seem.

A New Jersey-based website, NJ.com, has a detailed report that reveals the Department of Defense is paying millions of dollars to many NFL teams in what are essentially paid promotions to honor America's heroes.

When the Jets paused to honor soldiers of the New Jersey Army National Guard at home games during the past four years, it was more than a heartfelt salute to the military — it was also worth a good stack of taxpayer money, records show. The Department of Defense and the Jersey Guard paid the Jets a total of $377,000 from 2011 to 2014 for the salutes and other advertising, according to federal contracts. Overall, the Defense Department has paid 14 NFL teams $5.4 million during that time, of which $5.3 million was paid by the National Guard to 11 teams under similar contracts.

This does not mean, of course, that all halftime events featuring troops or veterans are paid promotions. However, the fact that many are could undermine such efforts and "leaves a bad taste in your mouth" one lawmaker said.

"Those of us go to sporting events and see them honoring the heroes," said Arizona Sen. Jeff Flake in an interview with NJ.com. "You get a good feeling in your heart. Then to find out they're doing it because they're compensated for it, it leaves you underwhelmed. It seems a little unseemly."

It's hardly a secret that the NFL is one of the leading recruitment vehicles for the U.S. military. The problem, Flake implies, is that these events are portrayed as genuine moments of gratitude expressed to America's servicemen, not advertisements.

The Department of Defense offers a breakdown (below) of payments since 2011. Teams that received taxpayer funds include the Baltimore Ravens ($799,000), Cincinnati Bengals ($138,960) Cleveland Browns ($22,500), the Green Bay Packers ($600,000), Pittsburg Steelers, ($36,000) Minnesota Vikings ($605,000), Atlanta Falcons ($1,049,500) Indianapolis Colts ($620,000), Buffalo Bills ($679,000), Dallas Cowboys ($62,500), Miami Dolphins ($20,000), Kansas City Chiefs ($250,000), St. Louis Rams ($60,000), and the afore-mentioned Jets.
 

Bearin' Down

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Those salutes to American servicemen and women we all watch on the Jumbotron during halftime of NFL games? Turns out they are paid promotions costing taxpayers millions of dollars.

It's a familiar scene to most Americans. The poignant moment when a soldier is honored for his or her service before a cheering crowd during halftime of an NFL game.

It turns out, however, that at least some of these patriotic displays are not what they seem.

A New Jersey-based website, NJ.com, has a detailed report that reveals the Department of Defense is paying millions of dollars to many NFL teams in what are essentially paid promotions to honor America's heroes.

When the Jets paused to honor soldiers of the New Jersey Army National Guard at home games during the past four years, it was more than a heartfelt salute to the military — it was also worth a good stack of taxpayer money, records show. The Department of Defense and the Jersey Guard paid the Jets a total of $377,000 from 2011 to 2014 for the salutes and other advertising, according to federal contracts. Overall, the Defense Department has paid 14 NFL teams $5.4 million during that time, of which $5.3 million was paid by the National Guard to 11 teams under similar contracts.

This does not mean, of course, that all halftime events featuring troops or veterans are paid promotions. However, the fact that many are could undermine such efforts and "leaves a bad taste in your mouth" one lawmaker said.

"Those of us go to sporting events and see them honoring the heroes," said Arizona Sen. Jeff Flake in an interview with NJ.com. "You get a good feeling in your heart. Then to find out they're doing it because they're compensated for it, it leaves you underwhelmed. It seems a little unseemly."

It's hardly a secret that the NFL is one of the leading recruitment vehicles for the U.S. military. The problem, Flake implies, is that these events are portrayed as genuine moments of gratitude expressed to America's servicemen, not advertisements.

The Department of Defense offers a breakdown (below) of payments since 2011. Teams that received taxpayer funds include the Baltimore Ravens ($799,000), Cincinnati Bengals ($138,960) Cleveland Browns ($22,500), the Green Bay Packers ($600,000), Pittsburg Steelers, ($36,000) Minnesota Vikings ($605,000), Atlanta Falcons ($1,049,500) Indianapolis Colts ($620,000), Buffalo Bills ($679,000), Dallas Cowboys ($62,500), Miami Dolphins ($20,000), Kansas City Chiefs ($250,000), St. Louis Rams ($60,000), and the afore-mentioned Jets.

However ugly that is, the gratitude received is still genuine as that comes from the fans.
 

theOHIOSTATE!

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So are we also to be mad at the TV networks who I would assume charge the armed forces- and thereby the taxpayers- for spots that they use to recruit soldiers?


I am kind of confused of what I am supposed to be outraged over. They are paying for what are essentially ad spots they choose to construct in X way.

I mean for about 30 secs. I was revolted, but then my rational thinking kicked in again.

The best way to save the taxpayers is simply create a 10-15 yr plan to take a third off of defense spending in real dollar terms between now and 2015/2030.
 

Shawon0Meter

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I'm surprised NFL teams would take the money.

After thinking about what I just said...No, I'm not.
 

airtime143

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So are we also to be mad at the TV networks who I would assume charge the armed forces- and thereby the taxpayers- for spots that they use to recruit soldiers?


I am kind of confused of what I am supposed to be outraged over. They are paying for what are essentially ad spots they choose to construct in X way.

I mean for about 30 secs. I was revolted, but then my rational thinking kicked in again.

The best way to save the taxpayers is simply create a 10-15 yr plan to take a third off of defense spending in real dollar terms between now and 2015/2030.

Good thoughts.
as for the payments... Not even remotely surprising. It is for all intents and purposes a commercial for recruitment.
The flyovers pre game are free and considered training exercises, used to promote the military.

Hell- taxpayer money funds some pretty big budget movies s well. the military will provide planes and tanks and coptors for little or no money AS LONG AS THEY GET FINAL SAY ON HOW THE MILITARY IS PORTRAYED IN THE MOVIE. If they do not get that, they will not provide the vhicles or support.

I read a story about "top gun".. which the military provided much of the support for- there was a scene that Scott wanted to film with the setting sun in the background.
Scott approached the commander about turning the ship, and was informed it costs $25,000 to do so. Scott wrote a check for that and the ship was turned so scott could film a 5 minute sequence.
That is the kind of cash the military spends on image. If the ship cost 25k to turn, imagine how much it cost the taxpayers during the entire run of the film.
 

Bort

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This shouldn't be very surprising. The DoD spends a shitload of money on advertising/recruitment/public relations. And they have a $500,000,000,000 annual budget. A few million to honor soldiers at NFL halftime shows is pocket change to them.
 

BearDownZZ

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If the Armed Forces are running general recruiting ads on the screen in between plays like every other advertisement then I agree that there is nothing wrong with that...

But if a player is on the jumbotron and he's got his arm around a solider and gives his heartfelt "thank you for serving our country" message. And you realize that was just the team making him do it because they got a check for $100,000 from the DoD... that seems much more disingenuous to me.

Maybe the personal messages to soldiers and the tributes on Veteran's Day are sincere. I hope they are... If they are not, then its a disgrace.
 

Moe6string

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I'm glad to see the Bears missing from that list. It is a great feeling to participate in the salute to a service man/ woman at home games.
 

sevvy

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Sounds to me like corporate greed is the best way to thank the military. After all, there is always money to be made in death and destruction!
 

Mitchapalooza

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Sounds to me like corporate greed is the best way to thank the military. After all, there is always money to be made in death and destruction!

I-Believe-In-Death-Destruction-Chaos-Filth-Greed-Quote-In-American-History-X.gif
 

WindyCity

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Say what you will about the McCaskeys but they run a pretty classy organization in comparison to most teams.

Not a winning organization, but a pretty classy one.
 

Mitchapalooza

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Say what you will about the McCaskeys but they run a pretty classy organization in comparison to most teams.

Not a winning organization, but a pretty classy one.
Classy doesn't win lombardis.
 

TheDane

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People and companies will take every penny they can get, so this really doesn't surprise me. It does disgust me a bit, though...
 

xer0h0ur

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I bet people don't even know that the Pope only visits countries that pay him to go. He gets millions for his visits.
 

Desperado34

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Nationalism was always an ugly thing anyway.
Cheering some guy who possibly lost friends and see things you never have is fine by me. Nothing to do with naitionalism, but respecting those who put their lives on the line, and knowing they are appreciated.
 

Desperado34

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Classy doesn't win lombardis.

I will never understand why the NFL Championship Trophy isn't called the Halas Trophy. I mean.. I would assume the guy who founded the NFL was more important than Vince Lombardi, but whatever. I just wish they would change it.
 

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