Chicago Bulls guard Derrick Rose is known to eat a lot of candy. So when the folks at Wrigley found out that he likes to down their Skittles brand, they decided to do something a little special for the hometown boy.
Photo by: Zachary Johnston
Earlier this month, they brought a custom, tricked-out Skittles vending machine to his house and promised to keep it stocked with Skittles for at least three years.
Rose gets the machine and the Skittles for free; the Skittles brand has a chance of getting more love from Rose; and the Bulls, I guess, hope Rose’s sugar highs peak at the right time.
The folks at Wrigley would only confirm the following facts: The picture is real. The machine holds every variety of Skittles. And it even tempts him, in his own voice, whenever he walks by the machine.
This is a great lesson in public relations. No matter what the product, doing something special for an athlete who says they love you can only make them love you more. Kudos to Skittles. And yes, for what it's worth, Kudos is owned by Wrigley’s parent company Mars.
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