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Chicago Bulls' Derrick Rose has all makings of superstar in China - ESPN Chicago
Lawrence Norman believes Derrick Rose will one day be the No. 1 basketball icon in all of China. Bigger than national hero Yao Ming, Asia's first NBA superstar; bigger than Nike client Kobe Bryant, who sells more jerseys in China than Yao.
"If you're from Shanghai, you may not grow up to be 7-6," said the vice president of global basketball for adidas. "But [Rose's] aggressive playing style and the position he plays and the fact that he's 6-3, all players, whether they live in Chicago or Shanghai, can [try to] be a point guard in the NBA.
"They love Yao Ming [who officially retired this week] but they aspire to be Derrick Rose."
Though Rose may not be as active in a competitive sense this summer as he was last, when he represented the U.S. in the 2010 FIBA World Championships, he will be busier off the court, traveling to China in August for an adidas marketing tour centered around the Bulls star.
On Wednesday night, he was on a plane bound for the Philippines for clinics and exhibition games with a group of NBA player against national and club teams there.
Establishing a presence in Asia is crucial right now for NBA stars. Not just because it can lead to added revenue and leverage during and after the league lockout, but because simply, China is the world's most populated country and basketball its most popular sport.
The recent NBA draft yielded the most European players in league history. But Asia, many believe, is where the real future lies.
"It's a monster market for the NBA and has been for years," said B.J. Armstrong, former Bulls guard and now one of Rose's agents.
"There is a golden opportunity in China for Derrick," Norman said. "We feel in the long term, he can be the No. 1 basketball icon and potentially the biggest sports icon in all of China."