If you don't do it on your own the BR editors will usually do it when they edit your article. I guess it's an attempt to read like a newspaper, but it more often than not 1) just looks stupid on a web page (column width restrictions on BR make pieces look like a series of one-liners whereas actual newspapers create real-looking paragraphs out of one sentence) and 2) breaks up the flow of a piece.
And again, I think people tend to confuse the "number 1 receiver" moniker with just having a "good" WR. As much as people love them, Knox, Hester and Bennett aren't "good" wide receivers (Aromashodu looks alright, but there is probably a reason he has bounced from practice squad to practice squad): they either don't run routes well, are too small, have questionable hands or have trouble understanding even a simplified West Coast Offense (this last one applies to all of them).
