The slogan, "The Spoon" didn't really represent anything. The candidate, this kid (I guess it's safe to use his real name) Mike Tadla, was not otherwise known as "The Spoon", he didn't really play up any other reason to vote for him, or against Tracey, the girl who had been class president her other three years, it was just a catchy phrase that caught on (this was years before it became the war cry of comic book and cartoon character, "The Tick").
I mean, why not vote for the spoon? It just sort of tapped into this mindset of students who really didn't give a flying #### about student council, which was kind of ironic anyway since Mike Tadla was also a member of the student coucil.