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Appreciate the Game!!!!1
Poptent :: Assignment "Appreciate the Game"
The 2012 season will be the first for new Chicago White Sox Manager Robin Ventura. Ventura played for the White Sox from 1989 to 1998 and was a 1992 All-Star & a player truly respected by fans, teammates and opponents. His hiring brings with it both a newfound sense of excitement and anticipation, as well as a bit of the "unknown" as fans are curious as to what Ventura's managerial style and philosophy will look like.
Beyond selling the exciting start of the Robin Ventura era, the fan experience at U.S. Cellular field is second to none and something that we want to remind fans to come share with family and friends. When fans come to the ballpark they too experience a deep appreciation of the game. There's the game itself, but also the good food and drink, the laughter, and the moments shared with family and friends that become memories for a lifetime.
The White Sox are looking to produce four :30 TV commercials to help launch the 2012 season. Each spot will need to support our rallying-cry campaign tagline for the 2012 season – "White Sox baseball. Appreciate the game."
Poptent :: Assignment "Appreciate the Game"