Newblood
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"There's now an NFL YouTube channel for official highlights, and Google will also show video, scores, broadcast times and other info in its search results. For instance, typing in "New England Patriots" now brings up the score and a recap of the team's AFC championship game against the Colts, along with a video preview for the Super Bowl. Re/Code reported that in exchange for access to in-game footage, Google will split ad revenue with the league."
http://www.engadget.com/2015/01/26/google-nfl-youtube-highlights/
http://www.engadget.com/2015/01/26/google-nfl-youtube-highlights/