I think CBS has a $6 billion, 11-year contract for the TV rights for the NCAA basketball tournament. I'm sure football is bringing in more money, but the expenses are much higher in that sport. The travel costs alone for a football team are astronomical, which explains why DePaul and other schools don't have one.
Aren't we overstating things by saying they bring in 100's of Billions of dollars, especially after expenses are figured into the bottom line?
But for a second, let's look at Notre Dame. I would argue that the school is far bigger than any individual player. For the past 20 years, why should anyone on the Notre Dame football team, or the basketball team, be paid a dime? I can't remember the last time they won a bowl game. No one is going to Notre Dame to see any individual player. People are going to watch Notre Dame because it's Notre Dame, no matter how crappy they are. Knute Rockne is more responsible for the popularity and TV contracts than any individual player has been over the past 15 years.