There seems to be a misunderstanding about how much is spent on a team. The players salaries are capped. The rest of the salaries are not capped. Firing Pace would cost the Bears the salary for 2 GMs, plus whatever severance pay a GM gets. Firing Nagy would cost them 2 years salary for 2 HCs, plus whatever severance pay Nagy gets in his contract. Then this goes down to whatever assistants the new GM and HC would want. Doing all this duplication of salaries in a Covid reduced income year, makes it far easier to just keep the staff for another year. Then next year, when net income is back to normal, the McCaskeys can dismiss the staff as they see fit.
That's probably why Ted Phillips didn't retire. They could delay his retirement for another year and not have to pay for an additional President. Pagano retired, versus being fired. Thus he probably got a payout over time, rather than a lump sum amount.
Ted Phillips and McCaskey made business decisions based on the current cash situation. They didn't use the fan enthusiasm as the primary factor. Yes, the team makes higher net revenue IF the Bears do well, but in a down year, they probably felt they needed the cash for family/owner distributions more than they need the potential future revenues that would increase IF the Bears could field a better team.
It's kind of the bird in the hand, versus the bird in the bush.
As a fan, I want the team to do better. But if I was receiving a distribution, I'd want that this year.