Isn't it a thing in other sports for the home team to wear the color jersey and the away team to wear white?
It does seem more recently there's just nothing but color jerseys in the NBA every game which is not the worst thing to me, but I do like the aesthetic of one team in a white scheme with the other in whatever non white color scheme just for the contrast.
Football historically has worn colored jerseys at home, sans the Dallas Cowboys. Hockey changed it up some years ago from white on the road and colors at home.
If the NBA had gone that route, sure I could have gotten use to it, but they didn't. It became "wear whatever the **** you want." This has led numerous times to teams wearing similar colors, most recently this year, in which the Thunder-Hawks both wore red jerseys and the Thunder changed to white at halftime (since they were home).
Of course I understand what this is in the end, and its just a marketing technique to get you to buy more jerseys. Seemingly every team has like 8 different jerseys now. And it'd be one thing if they just did these weird jerseys during the regular season, but they are allowed to use them in the playoffs too (and from a marketing perspective, that is better of course).
But as I said, I'm a traditionalist with the jerseys. I would have accepted what the other leagues do if they had merely flip flopped the colors and whites, but the NBA choose not to go that route, which also isn't entirely surprising given the NBA isn't very "conservative" compared to other sports.