lol, this is funny...
Bickell is not worth 4 million dollars, which is why most logical fans have a gripe with the guy. If you are going to pay someone that type of money, you need him to be consistent which Bickell is not. Yeah, he's a physical player... WHEN HE WANTS TO BE, and that is usually during the playoffs. Problem is, if he wasn't on a top 8 team, he'd be getting reamed by the media. But since he's on the Hawks where he is a bottom 6 guy and on a team that is winning, his obvious poor play isn't that noticeable.
Most of the Hawks are physical come playoff time, and really, hits are an arbitrary stat. If they recorded it like they are supposed to (when a player uses body contact to remove the opponent from the puck and gains possession) the numbers would be much more closer. Instead, you get teams like St. Louis who just check guys after the puck is already gone and the score keeper records it as a hit. The Hawks are one of the best teams at using body positioning and checking skills at removing guys from the puck and creating turnovers, especially Toews and Hossa. Sure it's not glamorous, but its very effective and half the time not noticed as much as your Bickell steam rolling someone (which technically doesn't happen that much either).