I can't believe the number of idiots (and so many of them "Bulls fans") calling Rose a "pussy" or a traitor or something along those lines.
If it wasn't for Adrian Peterson's Wolverine-like healing powers, this would not have been so overblown in the media and by the fans themselves. And those who compare it to Iman Shumpert, I'm pretty sure James Dolan isn't nearly as concerned with the long-term prognosis of him as, say, Jerry Reinsdorf is in his $100,000,000+ investment. Derrick Rose is the damn franchise. Shumpert has had set-backs all year and has worked his way through them. Rose has taken precautions to insure he will not become the next Anfernee Hardaway/Brandon Roy. Bulls' fans should be grateful for that.
Adidas' "The Return" campaign was never good PR. It frustrated me from day 1 because I was actually pretty sure Rose would not come back at all before the season ever started and I knew it might backfire because of fan expectations. The sad thing is we don't know the reasons his return was hyped so much. Maybe Rose did have a set-back and it was kept hushed to avoid hurting the surgeon's reputation. Maybe there was a conspiracy to keep Bulls' fans paying high ticket prices later in the year by Bulls' ownership themselves. We simply do not know.