Baseball loses out on the casual fans, IMO, because it no longer reaches out to them when they're kids. The percentage of revenues that MLB invests in youth baseball has been on a steady decline since the early 1980's. On top of that marketing to younger fans has also been inconsistent. Teams should have at least one game a week on at a time when kids in their time zone are most likely to watch and advertise accordingly. They could also have programming before the Saturday national games that appeals to youth. Tie it in with video games if you have to, make it an interesting watch and teach the game within that framework. Also put some playoff games on early where kids could watch. Would a 5:00 EST World Series game kill them? Yes, it would be an investment but an investment in teh future of their sport. Artificial means of increasing scoring could lead to some unintended consequences. Baseball is an entertaining game as is. It does take some work to learn though so TEACH. I'm not opposed to tinkering but wholesale changes to attract casual fans or because "chicks dig the long ball"? No thank you.