Was finishing up paperwork on a deal. I sold a customer an extended warranty on a Chrysler 200. When she asked about pricing this is how the conversation went --
Customer: So, Joey, how much will this warranty cost?
Me: It's about $425 per year, ma'am (instead of telling her it was almost $2500, it's easier for most people to digest a yearly number, not to mention, it makes a warranty easier to pitch). Since we're financning, at a non-subvented rate, you'll have interest accrue over the term of the loan.
Customer: .... so how much is it, again?
Me: $425 per year.
Customer: So.... like $425?
Me: Sure. $425.