HawkWriter
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- Aug 18, 2011
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what they do for the soldiers and kids is great. the one aspect that was so stupid was the heritage nights as it felt like overkill due to it happening way too often. mac got lucky because it wasnt the red carpets, marketing schemes etc etc that got the new fans (kids) it was simply the hawks winning the cup and the fans knowing the pure elite talent on the team. if anything names of kane, toews, hossa etc marketed this entire franchise. but it all comes down to one thing. product on the ice which equals winning.
It absolutely comes down to the winning and winning cures all (just ask Tiger Woods). However, the marketing team has capitalized on their good fortune and done a lot of really great things for the fans that didn't exist when they were a losing team. Like I said, it can get a little old until you see the smile on a kids face or the pride a soldier takes in the National Anthem. Blackhawks get it and most of the players get it too. A big part of it started with Lapointe and Sharp having all the guys go out and salute the fans at the UC about 5 years ago now.