anything less than a championship is failure. as a fan all you want is a championship, if you dont and only care about the ivy and wrigley and being competitive than you have low standards. anyone that would take being competitive for 10 years with no world series over winning 1 world series and crapping the 9 other seasons is NOT a fan and seriously needs to look in the mirror, or they just say stupid shit like that for reaction hell it could be someone who likes to be that guy who is a "creative thinker" because he wants to sound philosophical and smart.