First off, let me say Brady is one of, if not the greatest QB in NFL history. That said, it helps to take less money when your wife is worth $400 Million plus. I'm sure he is ultra competitive(You don't play into your 40 without that competitive edge) but his financial circumstance is also unique when it comes to him taking less at contract time. They don't pay him like a chump or anything, but he is also not like Erin Rodgers scrimping the organization for every possible red cent. His ego doesn't get bruised if he is not the highest paid player every time his contract comes up.