Because it wasn't a penalty. Richards is staring STRAIGHT DOWN AT THE PUCK. Bolland clips his head, with his back... Please explain to me how Bolland targets his head in that situation, and how Richards does NOT put himself in a vulnerable position prior to the hit.</p>
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You put your head down like that, in the offensive zone, trying to make a move from behind the net to the front, you're going to get hammered. And you should. Every single time.</p>