Pay attention to use of 1st person voice in this article.
John McDonough: Chicago Blackhawks president strongly backs coach, team - chicagotribune.com
Who is saying he never considered what.... and understand that this guy is in marketing,
not hockey - irregardless of job responsibilities --- the point being the team is run by marketers, and
not hockey minds ... but boy, I bet you get bobble-heads with the best molded hair -image is everything ... and in the words of the old Billy Crystal character.... "It is better to look good, than to feel good.... and dahlink, you look mahvelous..." (Or hockey? Whats that?... Nevermind, don't bother me with the details... -- Stan, can you set up a fashion shoot on Lake Shore Drive ... we need more exposure.).
The Stanley Cup was a fluke (under the above circumstances)....