It can't hurt to make a team friendly one year offer to a WR like Golladay and see if he takes it but with his injury history i would think he'd jump on the first multi year offer he gets, but if he's really stuck in his head about wanting top $ then he could bet on himself. Even if he did i would think there's teams that would offer more on a one year deal.
Like what the hell is C.Ballard waiting on? He's got a good amount of cap space and they could definitely use a #1 WR. He's a smart guy though and probably sees that there's still a ton of really good talent out there at many positions that their prices will keep dropping so he's waiting to do some serious bargain shopping.