I say again, Rose in his MVP year had a similar assist percentage to the likes of great distributors like Rondo and Stephen Curry. He CAN be a PG who sets guys up. He's had double digit assist games this year.
Here's this issue with Rose on the pass vs the shot. He creates for others by virtue of his driving ability. His playmaking ability is dependent on how well he can attack the basket. When he attacks, the whole defense collapses and now others are open. Because he's been less effective at scoring this year, teams can afford to play him more for the pass. A perfect example is the high wing pick and pop play with Gasol that gets run rather frequently. When Rose is able attack off that screen, it forces Gasol's defender to play off of Gasol to help on the Rose drive. Now Gasol is open and things go from there. However, when he's unable to do anything off that screen, Gasol's defender can then anticipate the pass back to Gasol. We've seen this happen several times as well. Therefore, Rose kind of needs to be a little selfish in order to be unselfish.
At the end of the day, we know Rose is a willing passer. We've seen it his whole career. We saw it in FIBA this past summer even. The difference is, he's less of a threat to break his man down than we've seen in the past and it allows the defense to cheat.