DavidH
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Because people plan ahead for these games for months and even travel (and spend lots of money to do so).
Even still, they can start flexing SNF in week 5 and MNF in week 12, which makes sense given it's an entirely different day.
Thursday night football (other than week 1 and Thanksgiving) started out almost intentionally being shitty matchups. The NFL was taking games away from the big networks and putting them on their own network. Those networks (NBC, CBS, Fox, ESPN) were going to have first dibs and weren't going to be happy if they took away the bigger matchups to put them on NFLN.
In the end, as it turned out, people are going to watch an island NFL game regardless of who is playing because the NFL is just that big, so why not get people watching some of these less desirable matchups on a Thursday when there's no alternative instead of always having them buried only on their local markets on a Sunday at noon? It also gives some of the star players on the lesser teams exposure on national TV when they might not otherwise.
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