I'm going beyond the numbers. Rodman had a world wide impact as a Bull, bigger than Jordan for a few months, absolutely no doubt about it. You could listen to the radio, read the paper, watch TV, and hear Jordan's name here and there. But Rodman would dominate every segment possible. It didn't last forever, but that did happen. Rodman wasn't going to be allowed to be an all-star, he should have been, but the league wasn't going to let that happen. He still put up a 16.1rpg season, among 2 other stellar rebound years, and leaving as the best RPG player ever in team history, including the pre-ABA rule era. His hair started in San Antonio, but it wasn't anywhere near as wild until he came here, and that was a phenomenon in itself. Retire a jersey based on hair? No on, the whole 3 years. For the entire time he was here, he added something to the team on and off the court. The point is, he was a unique player. Plus, you don't ever ignore a 72 win team.
As far as the Lakers go, that's their argument to make. The Celtics retired everyone, so looking at another team isn't a great example. And I am by no means saying we should be like the Celtics, but I don't want to be as stingy as other teams either.