beckdawg
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The internet. I hear scouts talk about this all the time. The internet exploded then prospects like Trout and Harper shows up and now people are so ridiculous about them. The average rookie is still 24 or 25 but to the internet if they are past 22 they are a bust. Look at the cards, how many have become something around 24 because of development? These are kids. Let them grow and learn.
I don't think it's just the internet. I'd argue 24 hour sports pushed it into the mainstream. I mean there's only so much you can talk about. Granted ESPN was around in the 80's and it wasn't popular to talk about prospects then but as they started to refine the channel and others like it I think you started to see more hype on prospects. No doubt the internet helped but I think they followed suit. ESPN eventually had to have a prospect guy(Klaw) to talk about some new guy that had come up to the majors and was lighting it up and it grew from there. Similarly, when big trades happened in the past you would have no idea what your team was getting if it was prospects. Reporting added to it.
I think the 24 hour sports cycle got it to the mainstream but I do agree the internet took it over the top as the internet gave you message boards and what not for fans to salivate over said prospects. I just don't think anyone would care if the media hadn't made them aware they were important in the first place. In large part I think sabermetrics are sort of in that infancy stage where the media is starting to use them more commonly but by in large most casual fans couldn't care less. Maybe it's a bit farther along than I'm saying but Bill James was writing about this stuff in 1977 to some degree and even MLB teams couldn't give a flying **** until the A's proved it worked in 2003. That produced the book moneyball and later the movie and that moved it some what into the public consciousness. Even then, a year or so ago you had people at major media places like espn talking about OPS as though it were the height of the stats revolution when there were things like wRC+ that are arguably better measures. If you were ask a casual fan about wRC+ or UZR most would have no fucking clue what you're talking about but I think in the next 2-3 years that will change because again the media has started pushing it.