As for the revenue, as I said $5 mil in revenue isn't $5 mil in payroll for the cubs. That's not how it works. The cubs had $274 mil in revenue last year and only had $105 mil opening day payroll. The front office is getting roughly 1/3rd of the revenue the cubs make. So, realistically to cover that $5 mil difference he has to bring in $15 mil every year of his deal. [/B]
I don't understand your point. $5 million in revenue to the Cubs is $5 million in revenue to the Cubs, period. The fact they have not spent the exact same on payroll as they have brought in in revenue (naturally) doesn't change the fact that, if they spend an additional $3 and bring in an additional $5, they offset that money.
Now to be fair, if the assumption they will get $5 million is accurate, they would still get that $5 mil in revenue whether they pay him 23, or 20, or 17. I think the argument is that it would make sense to go to $23 if necessary, as the $5 would offset the 23, and you'd compare that to a guy making 18 without that draw.
As for TV, the revenue ESPN draws really doesn't matter because that's their revenue not the Cubs.
Agree with this - the argument made that ESPN's revenues go up don't help the team signing Tanaka at all.