I guess I'll chime in w/ my personal anecdote. At one point I weighed nearly 250, but the "average" was probably more like 230. Decided I wanted to drop some weight, so I started:
- EATING LESS
- Kept my macros relatively in check (roughly 40/40/20)
- Got most of my carbs from complex sources (whole grains, sweet potatoes, etc)
- Cut out sugar as much as possible
- Protein sources generally pretty lean (fish, chicken, etc)
- Lots of fruit and vegetables
- Occasionally eat whatever the **** I want to, mostly to keep myself sane.
Got down to about 180 and decided that was enough, and decided to start going back up. Guess what I did? Same thing, but ATE MORE (probably around +500 of my TDEE), and shifted a little more to protein in my splits. Also started lifting again focusing mostly on big compound stuff (squats, deadlifts, bench, etc). I've slowly crept back up in weight, and most of the gain has been lean muscle mass. As of this AM I was 193. Thermodynamics is fun!
Seriously though. This shit isn't complicated. Eat clean (mostly for health reasons), consume less / more than your TDEE depending on goals, work out, and realize that this shit is a lifestyle change and not a fucking sprint.
My 2 cents.